So what is an influencer? The definition of an influencer is someone who can influence/influence the purchasing decisions of others. There are several reasons why someone can influence others: authority, knowledge, or because they are considered experts.
Additionally, some have strong relationships with their followers. They feel connected to influencers as much as they do to their inner circle. So if they recommend a particular product/service, we are very receptive to that recommendation. Note:
Authenticity is key!
Influencers will replace posters and TV spots. And this strategy works even for companies where old-fashioned marketing doesn't work, scientists say.
